artist of the future prize

The Artist of the Future Prize aims to promote and showcase new and inspiring digital art being created in the UK & Europe today. Works by a selection of shortlisted artists will be exhibited within one of the main exhibition spaces at Saatchi Gallery, London in Winter 2025 and the overall winner will receive a prize valued at £10,000.

Innovation is the theme of the prize for 2025 and constitutes one criterion for the assessment of submitted works. Innovation lies at the heart of creativity. Impactful artists communicate ideas in new innovative ways, utilising technology and materials in innovative fashions. Peugeot is dedicated to electric innovation and pioneering technology that will pave the way for the next generation. Saatchi Gallery cherishes innovation amongst the artists that it showcases as it seeks to enable art and artists to influence audiences and invite new ways of thinking.

Entrants are invited to submit digital works and supporting statements on the theme of Innovation via this Zealous platform. There are no entry fees – the prize is free-to-enter for eligible artists from all backgrounds.