immersive digital art open call

DFW Airport seeks to commission immersive digital video art experiences for two corridors within Terminal F. Each corridor connects Terminal F gates to concession areas and Terminal F gates. Multiple artists or artist teams will be selected. The selected art will be for one of the corridors. One corridor is located on the north side of the terminal, and the other corridor is located on the south side. Both corridors have identical designs, featuring digital screens along both walls to display artwork.

The goals of the artwork include:

• Transform the corridors into immersive digital art experiences that surprise and engage travelers.
• Create a visually captivating and contemplative journey that enriches the travel experience, whether in transit, shopping, or waiting for boarding.
• Utilize the corridor’s architecture to envelop travelers in a cohesive visual and auditory environment.
• Use pacing, imagery, and potentially soundscapes to craft a dynamic visual narrative that draws travelers into the experience.
• (Optional) Incorporate interactive or responsive elements that engage viewers, allowing the artwork to evolve based on movement, real-time data, or audience input.

Preliminary Considerations:

• Artwork Area: Each corridor is identical, with the two walls that face each other made of digital screens that are each 28’ X 8’H (approx 224 sq.ft of LED screens across each wall).
• Artwork Type: Digital video artwork on a playback system/loop or dynamic and responding to live data/interaction.
• Design Considerations: Detailed design considerations will be provided to shortlisted artists in Stage Two: Artwork Concept Proposal. Key Considerations include:
• Content is to work with corridor function and periphery vantage points.
• Power and data points will be provided.
• Artwork maintenance and longevity is important, limiting downtime requirements for maintenance or repairs.
• Artwork must be programmed to be played continuously/looped on LED display.
• Artwork must be exclusive to DFW Airport for up to 10 years.

Artwork Themes:

The following artistic themes are intended to inspire artists and provide initial direction, fostering a cohesive thematic unity across DFW artworks.

• Connected Journeys: This theme emphasizes the concept of connectivity, both within the unique cultural blend of Dallas and Fort Worth and the airport's role as a gateway to the world. Artworks may highlight the connection between these two distinct cities, their global reach, and the rich aviation history that ties them together. Symbolizing DFW Airport as a nexus of travel and cultural exchange, artists are encouraged to explore ideas of movement, connection, and openness to diverse cultures, while also reflecting on the legacy of aviation that has made DFW Airport a critical hub for international and domestic journeys.
• Legacy & Innovation: North Texas boasts a rich heritage rooted in beloved Western traditions, yet the same entrepreneurial spirit that fueled the oil and transportation industries now leads to a growing hub of innovation, earning the nickname "Silicon Prairie." Artworks can reflect this dynamic duality by celebrating the region's historical roots while embracing its forward-looking spirit. Pieces may highlight DFW's evolution as the fourth-largest metro area in the country, showcasing its blend of tradition and technological advancement.
• Cultural Tapestry: Reflecting the diverse communities of the Dallas Fort Worth region, this theme highlights the rich and dynamic mosaic of cultures, histories, and identities in North Texas. Artworks may celebrate the region’s multiculturalism, showcasing the significant contributions and traditions of African American, Hispanic, Asian, Indigenous, and other communities. They can also honor the area’s evolving history and heritage, from Indigenous roots to the present day. These pieces can foster unity and mutual respect, illustrating the inclusive and vibrant cultural landscape that defines DFW.
• Landscape Tales: This theme invites artists to explore and depict the unique geographical and natural allure of North Texas. Artworks can convey a deep sense of place, connecting travelers to the diverse landscapes that shape the region. From the sweeping prairies and the Trinity River to the distinctive climate, flora, and fauna, these artworks may celebrate the natural beauty and environmental richness that characterize DFW.

While these themes provide a framework, other themes can be explored as long as they align with the overarching vision and reflect the cultural, historical, social/political, and environmental identities of the Dallas Fort Worth region and the airport’s identity.

Key Dates:

A detailed schedule will be provided to successful candidates. The following dates are subject to change.

• Dec 2025 - Feb 2026: Artist shortlisting and preliminary concept development
• Mar 2026: Winning Artist selection and contracting
• April - July 2026: Design development (detailed and Final design & approvals)
• Q2 2027: Estimated installation