The prize, established in memory of the painter Albert Haueisen (1872-1954), serves to promote the fine arts. Its aim is not only to further revitalize the rich artistic tradition of this district in the Southern Palatinate, but above all to build a bridge beyond the immediate borders of the region to the artistic output of the neighboring regions of Baden and Alsace.
The rich artistic tradition in the district of Germersheim should continue to be revived, and a bridge should also be created to the neighboring regions of Baden and Alsace.