Design of three luxury products for a print campaign of Volkswagen with the title ´Luxury meets Labour´. It was created for the new pick up truck Amarok of VW. The bags fit a jackhammer, a chainsaw and a drill.

Advertising Agency: Grabarz & Partner, Germany / Creative Directors: André Price, Jan-Florian Ege / Art Direction: André Price / Graphic Designers: Sönke Jansen, André Price / Copywriter: André Price, Jan-Florian Ege / Account Managers: Anissa Ghanem, Malin Beckmann / Art Buying: Anna Simdon / Produktion: Oliver Fleischer / Post Production / 3D: GLOSS Postproduction / Handbag Designer: Frieda Bellmann

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Luxury meets Labour - Volkswagen