FeedScanner is a Chrome extension that automatically scrolls down your Facebook news feed while scanning it. As it scans through the feed, the extension filters out all the irrelevant ads and suggested posts by Facebook that contaminate your feed. The content you would care about - posts from friends, family and your trusted news sources - are transferred to a much cleaner interface which necessitates more focused reading.

FeedScanner eliminates all the distracting aspects of the Internet - multimedia, interactivity, hyperlinking, searchability, recommendations, and infinite scrolling, all of which are put out there by tech companies for the sake of “user friendliness” and “user engagement”. In reality, however, all these irrelevant features are competing for our attention and constantly disrupting us from paying sustained attention to what really matters.

The reading interface that accompanies FeedScanner liberates users from the outward train of passing stimuli in order to engage their attention more deeply with an inward flow of words, emotions, and ideas, an ability that many Internet users have been gradually losing due to long-time training of our brains to do more “efficient” reading on the Internet.

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