Communicating the subject of gender equality in a playful way

ENTSCHUBLADUNG (*OUTBOXING = thinking out of the box) 

is a Web based project which communicates the subject of gender equality in a playful way. The campaign consists of a short Animation Trailer https://www.youtube.com/watch?v=ZSUmM6eDixE   which is spread over YouTube and Vimeo, and an information game. By drawing off the taste of accusation and adding a few dongs and a little humor. 
ENTSCHUBLADUNG addresses especially young people who never really dealt with these kinds of topics.

Unfortunately a lot of projects about gender issues or feminism are a little aggressive and therefore have a rather repulsive effect – at least on us. And: Do we even need feminism after all?
Aren´t we all super modern and open minded?

We do not think everyone should be the same but we believe that all of us should have the same opportunities and choices when it come to ways to live our lives.

Thank you for spreading.

Amrei Andrasch & Dea Dantas Vögler

www.amreiandrasch.de
www.deadantas.de

ENTSCHUBLADUNG (*OUTBOXING = thinking out of the box) - english version

Paperdesign for the "Little Dude" Exhibition  Nov. 1 at Urban Spree.
https://www.facebook.com/Littledudes?fref=ts

• Großstadtkrieger No.1 •

The “Großstadtkrieger No. 1”(engl. Desperate Warrior) was once a bright and brave warrior, fearless, funny, hip, cool, productiv, optimistic, 100% up to date - until the moment he realized that he wasn’t the only bright and special creature - he was surrounded
by heaps of other warriors trying to survive in the modern big city jungle.
Some on their way up, some still struggeling, some already broken.
His mask, that once combined all the strength, that let him live for a short time in this world of acceptance, (fake) compliments and countless friendships couldn’t save him any more of feeling alone and misunderstood.
He left the army of desperate warriors, he is ready to give away his mask, and is slowly on his way back to is own roots.
More and more happy being surrounded by true colourful crazy Litte Dudes.

Little Dude • Großstadtkrieger No.1

Installations and Illustrations at Spätis in Xberg and Neukölln,
Berlin 03. - 30.08.2013

SPÄTI GOD - is part of SKA#4
Character installation in the window at Campus Spätkauf( http://www.yelp.de/biz/spät-campus-berlin-2)

---

Again we are showcasing Berlin’s own breed of 24/7 convenience store: the Späti!

Spätis have become sites of social and cultural interaction, hubs of diversity. Artists have been invited to transform them into temporary exhibition spaces, each with its own flair!

Whether painted store windows, sculptures or video installations, Späti artworks will enrich the neighborhood, 24/7–during the entire month of August.


You have a whole month to rediscover local Spätis or play tourist on one of our guided tours – a SpätiSafari through Kreuzberg and Neukölln!

"Späti God" at Spätkauf Kunst Aktion #4

Interactiv Paper • Light • Installation 

VISUAL MIMICS at
//MOLT! Spekultative Identities// Exhibition
https://www.facebook.com/events/290673414410360/?fref=ts

Brainheads:

Ivana Rubelj • www.behance.net/boubish
(https://www.facebook.com/boubishbee?fref=ts)

Amrei Andrasch • www.amreiandrasch.de

••

VISUAL MIMICS

When the species are in danger, they camouflage or take another form - more dangerous
than an enemy. They are avoiding detection or pretend to be somebody else - bigger and
stronger. It’s called mimicry.
People try to fit into today’s commercialized society. Under pressure of staying up to date
to digital age standards, people unknowingly reach for mimicry – building a distance
between their outside appearance and their personal inside.
By removing the superficial surface, reveal the personality under the mimicry mask.

VISUAL MIMICS

A special The WYE Bags edition -  for The WYE (www.thewye.de)

Made by studio 4⁴ - Amrei Andrasch, Paula Trimbur, Lina Salem and Lena Gold

Studio 4⁴ - for THE WYE

"..A living thing made out of string - a net, a work to touch.."

SAT / SUN June 1 & 2 - 2013: STRINGS ATTACHED
An interactive installation at the WYE thewye.de with
about 200 hanging rubber gloves, ready to be used as personal profiles and connected by YOU with strings
so it may grow and breathe as people meet, connect and collaborate.

Curated by Verity Oberg, Jovanka v. Wilsdorf, Jenn Kelly, Sam Wareing

Music: LTD C&P - Rise and Fall

Strings Attached

The Tor network relies on volunteers to donate bandwidth. The more people who run Tor as a bridge or a relay, the faster and safer the network becomes.

in cooperation with Tactical Tech Berlin tacticaltech.org/

Art Direction, Concept, Animation, Paper Design: Amrei Andrasch • Jacques-André Dupont
Regie: Jacques-André Dupont
Editing: Jacques-André Dupont
Set Design: Amrei Andrasch

TOR - Building Bridges

This is an image film commissioned by Jakob Motter, a Berliner Luthier, to promote his new Double bass designs.
Director <a href="http://www.jadupont.com/" target="_blank">Jacques-André Dupont</a> used the light to underline the fine design of the music instrument, using the videomapping technique.

The video was shown at the Copenhagen Bass Festival 2012. 

Bass Design - Jakob Motter
jmotter.com/

Music composition and interpretation - Clayton Thomas
doubleclayton.blogspot.de/

Art Advisor & Set Design - Amrei Andrasch
amreiandrasch.de

Direction, Mapping, Photography, Postproduction - Jacques-André Dupont
cargocollective.com/jadupont

Material used :
MacbookPro, After Effects, Madmapper, Canon 5D MKII with 100mm L2.8 & 24-70mm L2.8.

"The French Landlady" Video Mapping by Jacques-André Dupont on Jakob Motter's double bass

-Teaser for the first car2go Pop Up Store in Berlin, Schönhauser Allee 8 - 2012

car2go - Pop Up store 

Puppet Design and Stop Motion Animation of the 7 headed monster "Hure Babylon" with Florian Köhne in cooperation with BTF Köln.
 - from min. 05:02 

Get Well Soon Music Video - La bestia scarlatta

Infografics and live scenes of the time when dinosaurs ruled the world.

Video still undercover - see the making of here: 
https://vimeo.com/43852121

Concerning Dinosaurs

Wolke 7 (Cloud 9)

40m2 Room

Material:
11 matresses, 17 cushions, 25m silk and 7 lace curtains, miscellaneous

An old abandoned office block is transformed into a love hotel during one weekend - 14 rooms - one of them all covered with cream-colored silk, filled with cushions, cotton balls and comfort - Wolke 7.

"Über den Wolken muss die Freiheit wohl grenzenlos sein" (english Version "Over the Mountains (litterally: Clouds) freedom's moore than a word in the wind") is a pop song from 1974 of Reinhardt May, a german schlager star. It is a musical interpretation of our longing to reach freedom and leave behind earthly sorrows and troubles.

Wolke 7 materializes this dream within a "love hotel" - a place that we "sexually liberated" can face with irony and ease.

Wolke 7 will be rebuild in an exhibition in NY in Jan 14.

Teamwork with Elisabeth Pichler (Scenographer) and Paula Trimbur (Product Designer).

Photography by Caroline Scharff

Wolke 7

The berliner Startup MONOQI is an online shop which offers a handpiced selction of fine Desing objects every week. They see themselvs not only as a shop but as an inspirational guide to good design.

To introduce MONOQI to the Design scene and at the same time explain their misson, we created a decorative-urban-guerilla Sinage-System. 1000 golden Ballons guiding the visitors of the DMY Design festival from the subway to the entrance of the fair. We documented this action in this one minute clip. Team work with Dea Dantas Vögler.

MONOQI - Guerilla Signage-System to DMY 2012


                 •• New Workshop date: 04.05.2013 ••

I give private workshops in character design, puppet building and cut out animation and also animation workshops at the Kinemathek Berlin, a museum for film and television.
If you are interested in learning Stop Motion Animation - let me know.

The next workshop will be on Sat the 9th Feb at studio 4⁴, The WYE.
More infos here: 
https://gidsy.com/activities/berlin/13125/stop-motion-animation/

Here is the link to the video of the first workshop at betahaus berlin: https://vimeo.com/54437107
and the last workshop at The WYE/ studio 4⁴:https://vimeo.com/59517226

Stop Motion Animation Workshops   •• Next on the 04.05.2013 ••

ENTSCHUBLADUNG (*OUTBOXING = thinking out of the box) is a web based project that communicates gender equality in a playful way. The campaign consists of a short animation trailer, which is made public over YouTube & Vimeo and an information game. ENTSCHUBLADUNG targets especially young people, who never really dealt with this kind of topic. The ENTSCHUBLADUNG is our thesis in Communication Design was launched on November 2011. Supported by the Ministerium für Arbeit, Soziales, Frauen und Familie  Brandenburg*.  Ministry of Work, Social Action, Women and Family Brandenburg.

Teaser: https://vimeo.com/29229171

Create your own character and inform yourself at
www.entschubladen.de

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